Apex Floral
The Mission
To create high quality, affordable wedding flowers and floral displays, taking into consideration of every element.
To exceed expectations in all business aspects, from weddings, freelance to floral artistry.
To deliver enthusiasm and passion for what we do.
About Me
Danielle Sexton
At the age of 18, the seed for my life’s passion was planted, floristry. I have always possessed a creative streak, but using flowers as my medium has been the best discovery. Being involved with weddings from the age of 11, it is no wonder that I have naturally gravitated towards them. Apex Floral was founded in 2020, after being made redundant during the pandemic, the blessing in disguise, presenting the opportunity to gain the higher qualifications I craved and build my own personal floral enterprise.
Apex floral provides wedding flowers, floral art displays and offers a freelance service.
‘If you find a job you love, you’ll never work again.’ - Churchill
The Qualifications
Other Experiences
The Name
BA (Hons) Professional Floristry and Floral Design, Myerscough College
Award in Wedding Planning, WPGUK
Commercial Floristry, Various Locations
Wedding Supervisor, West Tower, Aughton
Wedding Co-ordinator, Thornton Manor, Wirral
Event Manager, Hilton, Liverpool
My Grandad, my inspiration, and my strength. When baby-sitting me at weekends, he would take me to work videoing weddings. At the age of 11, I was running round various venues, making sure he had charged batteries and empty tapes ready to record every little detail, as well as rounding up family members of the bridal party for those important moments. Unfortunately, he lost his battle to cancer in 2013, so naturally my business name followed his, from Apex Videos to Apex Floral, his strength continues.
Personal Achievements
2014 – Southport Flower Show Winner
2 Golds, Silver, and Bronze Awards
2015 – Chelsea Flower Show Preliminary Competition
2015 – Southport Flower Show Winner
Gold and Silver in Contemporary Design